Tuesday, 30 January 2018

Digital Technology Essay

Digital Technology – how your skills have progressed and how they helped you in your productions

Digital technologies has had a great impact on my progression, ability and understanding of media products from As (year 12) to A2 (year 13). They have allowed me to broaden my approach to tasks and develop my ability to produce a professional film and music video production.

In year 12 in order to produce a film opening i used a Sony handy cam (5.3MP), this provided a poor quality shot and a limited quality of clarity in low lights. In order to improve the professional quality of my music video at A2 i used a Canon 1200D, this gave professional lighting contrast, high clarity and an overall higher level production. For my film opening we use the mise en scene to emphasize the genre and narrative of the opening, this allowed me to use a limited number of shot types and cuts such as; straight/short cuts, level and low shots and jump cuts. This lack of variety caused the overall level of production to be lower as it required less skill and time to produce the film opening. At A-level in year 13 my music video pushed my ability even further and ensured I used a wider variety of digital technology to improve the professional quality of my production. In order to produce a high level production that represented my artist's image and genre i used various types of shots such as low tracking, high, low, level and vertical panning shots along with various transitions like jump, straight, fade, spiral and reverse transitions to push my ability to the limit and maximize the quality of my production. This required a high level of camera skills and editing understanding, and without these skills i would not believe my music video production was successful.
Part of my productions development was producing film poster,tour posters and magazine articles through year 12 and 13. In year 12 i made a film poser for our film opening using Microsoft word, this is because i had limited skill and knowledge so used this ammatuar application. This software simply allowed me to insert a photo and place text over the top and therefore didn't produce a professional quality outcome. In year 13 i pushed my ability and used a adobe Photoshop to edit and enhance my tour poster and magazine cover. This software allowed me to manipulate the contrast, clarity and overlaying layers on each image, therefore, allowing me to produce a quality outcome to a high standard.

During my progression from year 12 to 13 i used an online software called blogger that allowed me to document my research, planning and inspirations. Whilst in year 12 i used blogger to document my simple ideas and inspirations, i done this using my basic ability and understanding of how to input a image, embed a video or insert text that was relevant to my progression through that year. This caused my year 12 blog to consist of a vast majority of simple presentation and blocks of text. In order to improve in year 13 i extended my understanding and knowledge of this software by learning how to adjust the layout, theme and embed various presenting tools. An example of this is how i discovered presentation tools such as prezi, emaze and vimeo. These all allowed me to increase the clarity of information and improve the overall quality and outlook of my blog. As well as this improving my use and development of digital technology through presentation software's and tool's it also allowed me to produce 100 blog posts of various presenting methods in year 13 compared to 50 blog posts that consisted of heavy blocks of text.

The most important use of digital technology from year 12 to 13 was when editing my productions. For both my productions in year 12 and 13 i used Adobe Premier Pro, however, my ability to use this software was greatly contrasted from year 12 to 13. In year 12 i started by experimenting with the software and producing small editing task that allowed me to learn how to sequence, import and add transitions to video clips. With this basic knowledge and skill set i then created a Juno task in which i had to import an overlaying video whilst replicating the video with various shot types and cuts, transitions and basic effects. this task allowed me to improve my understanding of camera shots and basic editing skills like slowing/speeding up a clip, sequencing videos, basic transitions and a basic contrast effect. This skill set gave me a basis to improve on in year 13, i started my producing a preliminary music video in which all these skills were needed to replicate a video of my choice. However, this task required me to develop my ability to use new transitions and effects such as slide transitions and split screen effects. With this task i was able to improve further my knowledge of the variety of transitions and how to use them effectively in a music video. Finally my music video production was a test of my ability in using this digital technology to edit our video. This is because we used color correction, reverse transitions and clips, overlaying color and image effects and after effects to produce the most professional music video production we could.

Therefore, in conclusion my use of digital technology has been the greatest factor of my development from year 12 to year 13, as it has allowed me to produce progressively more professional productions from my film opening to my music video, it has allowed me to document my inspirations, research and planning across various presentation stages. Digital Technology is therefore one of the most important factor of producing successful media productions.

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